Wed Mar 4, 2009

Large companies with many divisions have many SEO opportunities, yet also many challenges. One of the first things I do when consulting with companies on how to implement enterprise-level SEO is to identify who needs to do what. But that doesn’t always...

Wed Mar 4, 2009

Would you like to have a heads-up any time your competitors are about ready to launch a new product? In many cases you can get good advance warning with clever use of search. There are specific competitive intelligence tactics that make this relatively...

Wed Mar 4, 2009

Would you like to spread the word about your site Would you like to turn your online content into money-making online pages Or do you just want to sell things on eBay with a bit more ease Using the services provided through BidVertiser you could...

Wed Mar 4, 2009

SEMPO’s Board of Directors has elected new officers to oversee the organization. The new officers include Jeffrey Pruitt, formerly SEMPO president and executive vice president of corporate partnerships, iCrossing, who was elected chairman. Sara...

Wed Mar 4, 2009

Ok, so I’m really passionate about looking for ways to improve conversion rates - I admit it.  I’m kind of a conversion junkie. But sometimes I make the mistake of getting so focused on conversions that I can lose site of the bigger picture. I end up only...

Wed Mar 4, 2009

Do you Twitter it rather than Google it? I’m running a poll to try and understand how Twitter may be changing search habits. Please participate! More and more people have been talking and writing about how they are turning to Twitter to get answers....

Wed Mar 4, 2009

During the last downturn, we witnessed Google become a leader in their space without a huge marketing budget. They had a better widget. To me, search marketing is the better widget, when it comes to the average marketer determining how to spend their...

Wed Mar 4, 2009

Link building doesn't have to be expensive. The first step in finding good links actually started a while ago, when you got to work writing great content that others will want to link to. Next comes scoping out your top-ranking competitors and copying...

Wed Mar 4, 2009

by Stoney deGeyter Every now and then I get calls from prospective clients asking for some kind of pay-for-performance arrangement for SEO. Usually these are one-man start-up operations with "a great idea" and very little money. Sometimes it's a...

Wed Mar 4, 2009

eMarketer’s latest report named Search Marketing Trends: Back to Basics says that in the realm of search marketing budgets, SEO budgets will increase in the next five years, while paid search budgets will decline relative to the overall marketing...